Origins & Heritage
Founded in 2001 in Raleigh, North Carolina, Peter Millar began with the simple yet luxurious ambition of a cashmere sweater—a cornerstone that shaped the brand’s DNA of elegance and meticulous craftsmanship.
Evolution & Expansion
From its golf-centric roots, the brand swiftly transformed into a full-fledged lifestyle label. A pivotal moment came in 2005 when Scott Mahoney, along with Sea Island Company, acquired Peter Millar—ushering in rapid growth and prestige.
Further ownership transitions—Winona Capital in 2009 and global luxury giant Richemont in 2012—boosted its international presence.
What Sets the Brand Apart
- Craftsmanship & Design Philosophy: Merging European elegance with American sensibility, Peter Millar is known for its polished, performance-driven aesthetic, emphasizing attention to detail in every stitch.
- Performance Meets Style: Their golf apparel, especially polos and technical outerwear, blends moisture-wicking fabrics, sun protection (UPF 50+), and stretch—making them practical yet refined.
- Collections & Lines: Men’s collections like Crown Crafted, Crown Sport, and Crown offer varying levels of tailoring and performance gear. Womenswear is also expanding with both refined lifestyle and technical options.
Prestige & Popularity
- Golf & Lifestyle Culture: Peter Millar is a favorite among notable PGA Tour professionals and has been featured at prestigious events like the Ryder Cup and Presidents Cup.
- Iconic Masters Shirt: A standout graphic-print shirt from the 2022 Masters tournament swiftly sold out, earning “grail” status among fans and fueling resale frenzy.
Recognition Today
In tune with the Dark Academia trend, the Crown Crafted collection has gained acclaim for merging Ivy League inspiration with luxurious fabrics—like Italian wool blended with silk and cashmere—for versatile, stylish layering.
Smart Investment: End-of-Season Sale
Right now, Peter Millar is offering up to 50% off, plus an extra 20% on select items. Highlights include:
- Merge Hybrid Jacket: Warm, mobile, and water-resistant.
- EB66 Performance Pants: Sleek, multifunctional design.
- Pine Camo Hoodie, Coolspun Cotton Quarter-Zip, Vega Polo: All engineered for daily polish and comfort.
Final Word
Peter Millar isn’t just a brand—it’s a lifestyle built on timeless elegance and thoughtful innovation. With performance-driven designs, luxurious materials, and the kind of polished versatility that works from the golf course to the boardroom, it’s earned a reputation that blends classic style with modern function.
Would you like a breakdown of their latest collections, styling ideas, or tips on shopping their sale?
